Hi!
I’m Cassie — designer, developer, strategist, and the person people call when they need someone who can actually see the whole picture. I design, I build, I strategize, I automate, and somehow I also run an RV park. It sounds like a lot — and honestly, it is — but every piece of it connects back to the same thing: helping businesses show up better, run smoother, and grow faster.
My path wasn’t traditional — I’m self-taught, and I built my skills by diving in headfirst and figuring things out along the way. From graphic and print design to web development, marketing strategy, e-commerce, cybersecurity, and operations — every role across every industry added another layer, and all of it feeds into what I do now.
West of Ordinary came from a simple realization: a lot of small businesses are leaving so much on the table — not because they don’t care, but because they don’t have the right systems, the right presence, or the right support. I wanted to be that support. Someone who could sit across from a business owner, understand what they actually need, and help them build something that works — whether that’s a website, a social media strategy, a set of automations that saves them hours every week, or all of the above.
I hold a CompTIA Security+ certification and work alongside Caldera Cybersecurity, which means I can also help protect what we build together. Because there’s no point putting in all that work if it’s not secure.
I’m laid back by nature and I don’t overcomplicate things, I don’t overpromise, and I don’t disappear after the project is done. I’m the kind of person who stays invested in your success long after the deliverable is out the door — because that’s just how I’m wired.
If you’re ready to build something worth being proud of, I’d love to help you get there.
I’m Cassie.
Designer, developer, strategist, and the person people call when they need someone who can actually see the whole picture. I design, I build, I strategize, I automate, and somehow I also run an RV park.
It sounds like a lot — and honestly, it is — but every piece of it connects back to the same thing: helping businesses show up better, run smoother, and grow faster.
How I got here.
My path wasn’t traditional — I’m self-taught, and I built my skills by diving in headfirst and figuring things out along the way. From graphic and print design to web development, marketing strategy, e-commerce, cybersecurity, and operations — every role across every industry added another layer, and all of it feeds into what I do now.
West of Ordinary came from a simple realization: a lot of small businesses are leaving so much on the table. Not because they don’t care, but because they don’t have the right systems, the right presence, or the right support. I wanted to be that support. Someone who could sit across from a business owner, understand what they actually need, and help them build something that works — whether that’s a website, a social media strategy, a set of automations that saves them hours every week, or all of the above.
These days a lot of that work is for organizations that run on paper — small cities, childcare, clinics, nonprofits. I built and now run the City of Farwell’s website, its routed workflows and its public communications. The same thinking applies whether the form is an enrollment packet or a pothole report: figure out what your people are doing by hand, then build the thing that does it for them.
I hold a CompTIA Security+ certification and work alongside Caldera Cybersecurity, which means I can also help protect what we build together. Because there’s no point putting in all that work if it’s not secure.
I’m laid back by nature and I don’t overcomplicate things. I don’t overpromise, and I don’t disappear after the project is done. I’m the kind of person who stays invested in your success long after the deliverable is out the door — because that’s just how I’m wired.
The receipts.
Self-taught doesn’t mean unproven. Here’s what’s behind the work.
CompTIA Security+
Certified 2026.
WCAG 2.1 Level AA
On every build, including the documents. It is the standard ADA Title II requires of every public entity, and I hold private clients to it too.
New Mexico Press Association awards
First place for design and typography, first place for supplement and special sections, first place for retail advertisement, and second place for classified section.
Full stack development
I build what runs underneath, not just the front of it — which is why the workflows are mine and not a plugin’s.
A decade of client work across industries
Government, cybersecurity, funeral care, hospitality, retail, print.
Hundreds of sites live
The portfolio on the homepage is a sample of them.
Where else you’ll find me.
West of Ordinary is mine. These are the rooms I’m in the rest of the week, and they are the reason I can do what I do.
Convene Tech
A global technology partner working in Salesforce, ServiceNow, custom development and AI integration. I run the creative side.
Caldera Cybersecurity
Where the security half of my work lives, and where clients who need real protection get handed to people who do it full time.
City of Farwell, Texas
The site, the workflows, the agendas, the public notices and the social accounts — on an ongoing monthly basis.
Clovis Point RV Park
Ninety-four spaces, sixteen acres. The one that makes people ask how the rest of it fits. It fits.
Tell me what your team is doing by hand.
I’ll tell you whether I can automate it, what it would take, and roughly what it costs.
A Peek into My Journey
I’ve spent over a decade honing my skills as a designer, jumping between the worlds of web, graphic, and print design. Each project has been a stepping stone, allowing me to blend creativity with strategy.
Designing with Purpose
My approach is all about purpose; I create designs that not only look great but also tell a story. Every logo, website, and graphic is crafted to connect with the audience.
Bringing Ideas to Life
I thrive on collaboration! Every client’s vision fuels my creativity, and together we turn concepts into captivating designs that stand out in a crowded marketplace.